AOD Thesaurus.  Annotated Hierarchy.  social sciences/economics/law.  MQ - MS8.16
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MQeadministration and management   d-out   qh
SN The concepts in this section are applicable to all types of programs and organizations.
NT JA2.2.4e organization of services in HSR    qh   ah
RT+JE prevention strategy, program, or service    qh   ah
+JUe health care administration    qh   ah
 ND6 information resources management    qh   ah

MQ2organizational structure   qh
SN Framework of normative relations and practices prevailing in any social organization that maintains the organization's stability and coherence and gives the organization its unique identity.
BT+FV8.2 structure    qh   ah
RT MD4.4e social structure    qh   ah
 MG2.4e social network    qh   ah
+MG10e organization    qh   ah
MQ2.2.  bureaucracy   qh
ST bureaucratic organization
BT+MG10e organization    qh   ah
RT FV8.2.4 hierarchy    qh   ah
MQ2.4.  centralization and decentralization   qh
MQ2.4.2.  .  centralization   qh
MQ2.4.4.  .  decentralization   qh
MQ2.6.  reorganization   qh
HN Introduced 1995.

MQ4organizational policy   qh
HN Introduced 2000.
SN Policies within an organization concerned with any domain, for example, AOD policy. The organization can be public or private.
NT+MU2.6e workplace AOD policy    qh   ah
+NF24.2.2e school AOD policy    qh   ah
RT JF12.2e server intervention    qh   ah
+MP18e public policy    qh   ah

MQ6management technique   qh
ST management, management style
MQ6.2.  organizational development   qh
HN Introduced 1995.
SN Any planned activity directed toward helping the members of an organization interact more effectively in the pursuit of organizational goals. OD is intentionally based on scientific awareness of human behavior and organization dynamics. It often involves more participative management and provides for integrating individual members' goals with the organization's. Organizational development helps the organization and its members adapt to change, improves teamwork and communication, increases commitment of the members of the organization, and generally improves the organizational climate.
MQ6.4.  management by objective   qh
SN Method of combining performance appraisals with the process of developing and refining organizational goals; involves mutual goal setting between manager and subordinate, during which specific performance or measurement criteria are spelled out and agreed upon.
ST MBO
RT+FV12 goal    qh   ah
MQ6.6.  participatory management   qh
ST industrial democracy
RT+MU16 labor relations    qh   ah
MQ6.8e.  leadership   qh
HN ETOH descriptor 1995.
NT FE10.4.16e leadership skills    qh   ah

MQ8program planning, implementation, and evaluation   qh
SN Planning, implementing, and evaluating programs, projects, and activities.
NT+JA8.6 community risk and needs assessment    qh   ah
RT+JE prevention strategy, program, or service    qh   ah
+JF prevention by sponsor or setting    qh   ah
+JGe prevention approach    qh   ah
+JU4e health care planning    qh   ah
+MQ12.4e cost (economic)    qh   ah
MQ8.2e.  program planning   qh
ST program development
RT+FV12 goal    qh   ah
+JA8.4e needs assessment    qh   ah
 NM12e planning manual    qh   ah
+RB2 research project management    qh   ah
MQ8.2.2.  .  planning method   qh
BT+MQ10 business function    qh   ah
RT+RCe research and evaluation method    qh   ah
MQ8.4.  program and budget analysis   qh
RT+MQ12.2 budget process    qh   ah
MQ8.4.2e.  .  cost-benefit analysis   qh
NT+JV4e health care cost-effectiveness    qh   ah
+MT2.14.2 economic cost and benefit of AOD    qh   ah
+MT10.2 macroeconomic cost-benefit analysis    qh   ah
RT+EE18.2 drug evaluation criteria    qh   ah
 JP12.14e treatment risk-benefit analysis    qh   ah
+JV health care economics    qh   ah
 MQ12.4.4e cost-effectiveness    qh   ah
+RQe data analysis method    qh   ah
MQ8.4.2.2.  .  .  planning-programming-budgeting system   qh
ST PPBS
MQ8.4.4.  .  zero-based budgeting   qh
MQ8.4.6.  .  financial sustainability   qh
HN Introduced 2000.
MQ8.6.  barriers to program implementation   qh
HN Introduced 1995.
SN For example, lack of funding, political obstacles, and community objections.
MQ8.8e.  program implementation   qh
HN Introduced 1995. ETOH descriptor 2000.
MQ8.10e.  program evaluation   qh
SN Judging the feasibility, efficacy, value, etc., of a program in relation to stated objectives, standards, or criteria.
ST program assessment
BT+FV22e evaluation    qh   ah
RT+FV24.6 assessment    qh   ah
 JA2.2.6e treatment outcome in HSR    qh   ah
 JE4.2 prevention program elements    qh   ah
 JE12.2e model prevention strategy or program    qh   ah
+JU10e health care quality control    qh   ah
MQ8.12e.  quality control   qh
SN Techniques such as inspection and regulation that are used to ensure the uniform quality of performance or product.
ST quality assurance
RT FV24.2 examination, inspection    qh   ah
+MN16e licensing    qh   ah
+OA6 product quality    qh   ah
MQ8.14.  accountability   qh
HN Introduced 2000.

MQ10business function   qh
SN The terms in this area are applicable to all types of programs and organizations, not just business organizations.
ST management by area
program management
NT MQ8.2.2 planning method    qh   ah
+MQ12 financial management    qh   ah
+MU10 personnel management    qh   ah
RT+MR marketing and public relations    qh   ah
MQ10.2.  business practices   qh
HN Introduced 2000.
MQ10.4.  corporate intelligence   qh
HN Introduced 1995.
ST industrial espionage
RT ND6 information resources management    qh   ah

MQ12financial management   qh
SN This term can be used to refer either to corporate finances or to household finances. This is the science of management of money or of other assets. The management of money, banking, investments, and credit.
ST money management
BT+MQ10 business function    qh   ah
RT+JU8 health care facility administration    qh   ah
+JV health care economics    qh   ah
 MT12.2 fiscal policy    qh   ah
 NM18.2 annual report    qh   ah
 NM18.4 financial statement    qh   ah
MQ12.2.  budget process   qh
ST budgeting
NT MQ12.12.2 funding allocation    qh   ah
RT+MP14.22 appropriation    qh   ah
+MQ8.4 program and budget analysis    qh   ah
+MT22.2 national budget    qh   ah
MQ12.2.2.  .  budget   qh
NT+MT22.2 national budget    qh   ah
MQ12.4e.  cost (economic)   qh
HN ETOH descriptor 2000.
NT+JV4.4e health care costs    qh   ah
 MT2.14.2.2.2.2e cost of AODU to business    qh   ah
 MT8.8.2.2e economy of scale    qh   ah
BT+MT10 costs, risks, and benefits    qh   ah
RT+MQ8 program planning, implementation, and evaluation    qh   ah
 NF14.2 education costs    qh   ah
MQ12.4.2e.  .  cost containment   qh
HN ETOH descriptor 2000.
ST cost control
NT+JV4.4.6e health care cost containment    qh   ah
RT+JV health care economics    qh   ah
MQ12.4.4e.  .  cost-effectiveness   qh
RT JA2.2.6e treatment outcome in HSR    qh   ah
 JA2.2.8e utilization and cost in HSR    qh   ah
+MQ8.4.2e cost-benefit analysis    qh   ah
MQ12.4.6.  .  cost estimation   qh
MQ12.4.8.  .  cost allocation   qh
MQ12.6.  expenditure   qh
SN Actual payments, or commitments to make future payments, for something received.
ST expense
spending
NT MQ12.14.10 business expense    qh   ah
 MQ12.14.12 payment    qh   ah
 MR6.2.4 AOD advertising expenditure    qh   ah
 MT22.2.2 government expenditure    qh   ah
MQ12.8.  investment   qh
RT MQ12.14.2 capital    qh   ah
MQ12.10.  savings   qh
MQ12.12e.  funding   qh
ST financing
revenue
NT+MT22.2.4 government revenue    qh   ah
+NF14.4 education funding    qh   ah
+RB4e research funding    qh   ah
RT+JV6e health care financing    qh   ah
+JV6.6 health care financial support    qh   ah
 MG10.2 foundation    qh   ah
+MT8.10.2e income    qh   ah
MQ12.12.2.  .  funding allocation   qh
HN Introduced 2000.
BT+MQ12.2 budget process    qh   ah
MQ12.12.4e.  .  funding source   qh
HN Introduced 1995. ETOH descriptor 2000.
NT RB4.2 research funding source    qh   ah
RT+JT health care program or facility    qh   ah
+JV6e health care financing    qh   ah
+JV6.4e health insurance    qh   ah
+JV6.6 health care financial support    qh   ah
 MG10.2 foundation    qh   ah
+MP26 political unit    qh   ah
+MQ16.2 public and private    qh   ah
+MSe business and industry    qh   ah
MQ12.12.4.2.  .  .  donation   qh
ST charitable contribution
MQ12.12.4.4.  .  .  block grant   qh
SN Financial assistance for broad ranges of activities and services, of which specific dispensations of allocated funds are made at the discretion of the grantee within the bounds of a statutory formula.
MQ12.12.4.6.  .  .  industry funding   qh
HN Introduced 2000.
BT+MQ16.2.6 private    qh   ah
+MSe business and industry    qh   ah
MQ12.12.6.  .  funding recipient   qh
HN Introduced 1995.
ST grantee
NT RB4.4 research funding recipient    qh   ah
MQ12.12.8.  .  fundraising   qh
ST solicitation
RT MR2.6.4 direct marketing    qh   ah
MQ12.12.12.  .  philanthropy   qh
HN Introduced 1995.
RT MG10.2 foundation    qh   ah
+MLe community action    qh   ah
MQ12.12.14.  .  sponsorship   qh
BT+MR8e public relations    qh   ah
RT+MR6e advertising    qh   ah
 MZ4.10 patronage of the arts    qh   ah
MQ12.12.14.4e.  .  .  corporate sponsorship   qh
SN For alcohol beverage industry sponsorship or tobacco industry sponsorship, combine *MQ12.12.14.4 corporate sponsorship* qh ah with the appropriate industry from *+SO4 AOD industry* qh ah.
RT MS2.6 corporate behavior    qh   ah
+OZ12e sporting event    qh   ah
+SO4e AOD industry    qh   ah
MQ12.14.  accounting concepts   qh
RT NM18.2 annual report    qh   ah
 NM18.4 financial statement    qh   ah
MQ12.14.2.  .  capital   qh
SN In an accounting sense, the total assets of a firm. Also, a factor in the production of all goods that are used to produce other goods and services.
RT MQ12.8 investment    qh   ah
MQ12.14.4.  .  financial asset   qh
RT MN36.6.6e asset forfeiture    qh   ah
MQ12.14.4.2.  .  .  financial appreciation   qh
MQ12.14.4.4.  .  .  inventory (business)   qh
MQ12.14.4.6.  .  .  cash   qh
MQ12.14.6.  .  financial liability   qh
MQ12.14.6.2.  .  .  debt   qh
ST indebtedness
MQ12.14.6.4.  .  .  financial depreciation   qh
MQ12.14.8.  .  financial audit   qh
MQ12.14.10.  .  business expense   qh
BT+MQ12.6 expenditure    qh   ah
RT MT22.4.10.8 tax deduction    qh   ah
MQ12.14.12.  .  payment   qh
ST disbursement
BT+MQ12.6 expenditure    qh   ah
MQ12.14.14.  .  economic profit and loss   qh
ST profitability
MQ12.14.14.2.  .  .  economic profit   qh
MQ12.14.14.4.  .  .  economic loss   qh

MQ14einsurance   qh
NT+JV6.4e health insurance    qh   ah
RT LW10.4.4.4 payment by other party    qh   ah
 MV8.2e Social Security    qh   ah
MQ14.2e.  insurance cost due to AODU   qh
SN Includes costs due to AODR vehicle crashes and casualty losses.
BT+MT2.14.2.2.2e economic cost of AODU    qh   ah
RT+OR8.12.2e traffic accident    qh   ah
+PB6.12.2e AODR mortality    qh   ah
MQ14.4.  insurance coverage   qh
MQ14.4.2.  .  insurance eligibility and enrollment   qh
MQ14.4.4.  .  insurance benefit   qh
RT+JV6.4.4e health insurance reimbursement    qh   ah
MQ14.6.  insurance premium   qh
MQ14.8.  third party insurance   qh
MQ14.10.  type of insurance   qh
NT+JV6.4e health insurance    qh   ah
 MU8.4.2 employee health insurance    qh   ah
 MU8.4.6 worker's compensation insurance    qh   ah
MQ14.10.2.  .  unemployment insurance   qh
RT+MU6.4.4e unemployment    qh   ah
 MU8.4.14 unemployment benefits    qh   ah
MQ14.10.4.  .  life insurance   qh
NT MU8.4.4 employee life insurance    qh   ah
MQ14.10.6.  .  property insurance   qh
MQ14.10.8.  .  liability insurance   qh
MQ14.10.10.  .  malpractice insurance   qh

MQ16general concepts related to organizations   qh
RT+JP4e treatment program    qh   ah
+MG10e organization    qh   ah
+MS2 corporation    qh   ah
+MTe economics    qh   ah
+MVe human services    qh   ah
+NF2.6e educational institution    qh   ah
MQ16.2.  public and private   qh
ST public vs. private
NT+NF2.4 public and private education    qh   ah
RT+MQ12.12.4e funding source    qh   ah
+NF14.4 education funding    qh   ah
MQ16.2.2.  .  public   qh
NT JF2e government-sponsored prevention    qh   ah
+JT8.2e government health service    qh   ah
+JT14.4.2 public hospital    qh   ah
 LR10.2e public housing    qh   ah
+MT18.2 public sector    qh   ah
 NF2.4.2 public education    qh   ah
MQ16.2.4.  .  semi public   qh
MQ16.2.6.  .  private   qh
NT JF4e private-agency-sponsored prevention    qh   ah
+JT8.4 private agency health service    qh   ah
 JT14.4.4 private hospital    qh   ah
 MQ12.12.4.6 industry funding    qh   ah
+MT18.4 private sector    qh   ah
+NF2.4.4 private education    qh   ah
MQ16.2.8.  .  public-private combination   qh
NT JF6e public-private cooperative prevention    qh   ah
+JT8.6 public-private cooperative health service    qh   ah
MQ16.4.  profit and nonprofit   qh
RT JF4e private-agency-sponsored prevention    qh   ah
MQ16.4.2.  .  profit   qh
MQ16.4.4.  .  nonprofit   qh
MQ16.6.  accredited and nonaccredited   qh
RT+MN16e licensing    qh   ah
+NF2.6e educational institution    qh   ah
MQ16.6.2.  .  accredited   qh
MQ16.6.2.2.  .  .  provisionally accredited   qh
MQ16.6.4.  .  nonaccredited   qh
MQ16.6.6.  .  accreditation   qh
RT+JU10e health care quality control    qh   ah


MRmarketing and public relations   d-out   qh
NT+NA4 audience    qh   ah
RT+JE4e prevention program    qh   ah
+JE6e prevention campaign    qh   ah
 JG12.6 media advocacy prevention strategy    qh   ah
+MQ10 business function    qh   ah
+NAe communication    qh   ah
 NF12.4e media literacy    qh   ah

MR2emarketing   qh
SN An aggregate of functions involved in the transfer of goods, services, and ideas from producer to consumer. Includes buying, grading, packaging, storing, financing, advertising, and physical distribution.
ST product marketing
NT+MT8.8.4 product distribution    qh   ah
RT JG10.4.2e social marketing prevention approach    qh   ah
+LY10e availability    qh   ah
+NAe communication    qh   ah
MR2.2.  market research   qh
RT+MT8.6.14e consumer behavior    qh   ah
+MT26.2 market structure    qh   ah
+RCe research and evaluation method    qh   ah
MR2.4e.  target group   qh
HN Introduced 1995. ETOH descriptor 2000.
SN Target group refers to the group for which the goods, services, or ideas are intended. Clientele refers to the group that actually buys or receives the goods, services, or ideas.
ST clientele
BT+NA4 audience    qh   ah
RT+J prevention, treatment, and maintenance. health care    qh   ah
+JE prevention strategy, program, or service    qh   ah
+JS health care delivery and administration    qh   ah
MR2.6e.  marketing strategy   qh
HN ETOH descriptor 2000.
RT+NA8e communication design    qh   ah
 NA14.2 media analysis    qh   ah
MR2.6.2.  .  corporate marketing strategy   qh
BT+MS2 corporation    qh   ah
RT MS2.6 corporate behavior    qh   ah
MR2.6.4.  .  direct marketing   qh
ST direct mail advertising
RT MQ12.12.8 fundraising    qh   ah
 MR2.8.2.2 mail order sales    qh   ah
MR2.8.  merchandising   qh
SN Planning for the effective sale of goods--what is to be sold when, where, and how. Includes retail sales and promotion.
ST promotion of products
RT+MN28.2.2 product licensing regulation    qh   ah
+MT8.8.4 product distribution    qh   ah
MR2.8.2.  .  wholesaling   qh
ST wholesale merchandising
wholesale trade
MR2.8.2.2.  .  .  mail order sales   qh
RT MR2.6.4 direct marketing    qh   ah
MR2.8.4.  .  retailing   qh
ST retail merchandising
retail trade
RT+LR2.2e alcoholic beverage sales outlet    qh   ah
+LR14 retail store    qh   ah
 OH12.2.4 vending machine    qh   ah
MR2.8.4.2e.  .  .  sales agreement   qh
HN Introduced 1995. ETOH descriptor 2000.
MR2.8.4.2.2.  .  .  .  voluntary sales agreement   qh
HN Introduced 1995.
MR2.8.4.2.2.2.  .  .  .  .  voluntary AOD sales agreement   qh
HN Introduced 1995.
SN Agreements with owners of establishments that sell AOD substances (in particular alcohol) to voluntarily curtail a harmful practice, such as selling 40 oz. malt liquors.
BT+MT2.8e AOD sales    qh   ah
RT+JG12e environmental-level prevention    qh   ah
 MS2.8e corporate responsibility    qh   ah
MR2.8.4.4e.  .  .  Internet retailing   qh
HN Introduced 2000.
SN Internet retailing is becoming increasingly significant in the context of controlling the sale of alcoholic beverages, tobacco, and prescription drugs.
ST Internet sales
BT+ND2.12.6.2e Internet    qh   ah
MR2.8.6.  .  salesmanship   qh
MR2.8.8.  .  brand name   qh
HN Introduced 1995.

MR4product packaging   qh
SN Packaging of a product for purposes of protection, convenience of handling, and promotion. For the actual process of packaging, use *OD6 packaging process* qh ah.
RT+MN28.2.6e product labeling regulation    qh   ah
 OD6 packaging process    qh   ah
MR4.2e.  product label   qh
ST product information
NT+MN28.2.6e product labeling regulation    qh   ah
MR4.2.4e.  .  warning label   qh
NT MN28.2.6.2e warning label regulation    qh   ah
BT+JG10.4.4.6 dissemination of warnings    qh   ah
RT+MR6.14e warnings in advertisement    qh   ah
MR4.2.4.2.  .  .  AOD warning label   qh
HN Introduced 2000.
BT+JG10.4.4.4.2 dissemination of AODE information    qh   ah

MR6eadvertising   qh
SN For audience, message, and channel concepts, use appropriate descriptors from *+NA communication* qh ah.
BT+NAe communication    qh   ah
RT+JG10.4.4e prevention through information dissemination    qh   ah
+MN20.8.4e alcoholic beverage distribution laws    qh   ah
 MN28.2.4.2 advertising ban    qh   ah
+MQ12.12.14 sponsorship    qh   ah
+NA2 purpose of communication    qh   ah
+NA6 message    qh   ah
 NA6.4e portrayal of AODU in the media    qh   ah
+SL12.10.6 advertising (field)    qh   ah
MR6.2e.  AOD product advertising   qh
HN ETOH descriptor 2000.
RT MR6.10e targeted advertising    qh   ah
 NA6.4e portrayal of AODU in the media    qh   ah
MR6.2.2.  .  AOD ad content and technique   qh
BT+MR6.16e advertising technique    qh   ah
MR6.2.4.  .  AOD advertising expenditure   qh
BT+MQ12.6 expenditure    qh   ah
MR6.2.6.  .  exposure to AOD ad   qh
RT MR6.16.22 repeated exposure advertising    qh   ah
MR6.2.8e.  .  AOD advertising impact   qh
HN ETOH descriptor 2000.
BT+MR6.22e advertising effect    qh   ah
RT FR8e knowledge, attitudes, and practices    qh   ah
MR6.4.  opinion of AOD product   qh
SN Audience opinion of AOD products.
RT MP14.2.2e public opinion on AOD    qh   ah
+Te demographic characteristics    qh   ah
MR6.6.  promotional campaign   qh
MR6.6.2.  .  promotional merchandise   qh
RT+BR product containing AOD    qh   ah
 OA2.2 new product    qh   ah
MR6.8e.  counteradvertising   qh
HN ETOH descriptor 2000.
SN Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party's advertising.
RT JG10.4.2e social marketing prevention approach    qh   ah
+JG10.4.4e prevention through information dissemination    qh   ah
 JG12.6 media advocacy prevention strategy    qh   ah
+MR6.22e advertising effect    qh   ah
MR6.10e.  targeted advertising   qh
HN ETOH descriptor 2000.
RT+MR6.2e AOD product advertising    qh   ah
+Te demographic characteristics    qh   ah
MR6.12.  false advertising   qh
RT+MN28.2.4e product advertising regulation    qh   ah
 MS2.8e corporate responsibility    qh   ah
MR6.14e.  warnings in advertisement   qh
HN Introduced 1995. ETOH descriptor 2000.
SN To index AOD warnings in advertisements, combine this descriptor with *+JG10.4.4.4.2 dissemination of AODE information* qh ah.
BT+JG10.4.4.6 dissemination of warnings    qh   ah
RT+MN28.2.6e product labeling regulation    qh   ah
 MN28.2.6.4e warning sign regulation    qh   ah
+MR4.2.4e warning label    qh   ah
+MR6.16.18e negative advertising    qh   ah
+MR6.20.8.2 public warning sign    qh   ah
MR6.14.2.  .  warnings in product advertisement   qh
HN Introduced 2000.
MR6.16e.  advertising technique   qh
NT MR6.2.2 AOD ad content and technique    qh   ah
MR6.16.2.  .  use of celebrity in AODR message   qh
SN AODR messages can refer to advertising for AOD products or AOD prevention advertising.
ST use of role models/celebrities in AODR messages
BT+MF2.4.4e celebrity    qh   ah
+NA8.4.2 audience-messenger matching    qh   ah
RT FR18.2.4.2e role model    qh   ah
+JG10.4.12e prevention through influential people    qh   ah
+MF2.4e social role    qh   ah
 MR6.16.8 trustworthy communicator    qh   ah
MR6.16.4.  .  product endorsement   qh
HN Introduced 1995.
BT+NA8.4.2 audience-messenger matching    qh   ah
RT+MF2.4.4e celebrity    qh   ah
+MG10e organization    qh   ah
MR6.16.6.  .  communicator similarity   qh
MR6.16.8.  .  trustworthy communicator   qh
RT MR6.16.2 use of celebrity in AODR message    qh   ah
MR6.16.10e.  .  product placement   qh
HN Introduced 1995. ETOH descriptor 2000.
RT MZ10.4 film arts    qh   ah
+NA14.6.2.4e television    qh   ah
MR6.16.12.  .  overt and subliminal advertising   qh
MR6.16.12.2.  .  .  overt advertising   qh
MR6.16.12.4.  .  .  subliminal advertising   qh
MR6.16.14.  .  emotional appeal advertising   qh
MR6.16.16e.  .  positive advertising   qh
HN Introduced 2000.
SN Advertising that sends a positive message by using positive images or associations. Positive advertising is commonly used to raise the recipients' opinion of an idea, product (as in pointing out a product's desirable features), or person (as in pointing out a candidate's character strengths or casting his or her stand on issues in a positive light) or to encourage a certain behavior, such as describing the benefits of exercise. However, positive advertisements can be used to discourage a certain behavior, such as describing the positive consequences of staying drug-free.
MR6.16.18e.  .  negative advertising   qh
HN Introduced 2000.
SN Advertising that sends a negative message by using negative images or associations. Negative advertising is commonly used to lower the recipients' opinions of an idea, product (as in pointing out a competing product's missing features and undesirable features), or person (as in pointing out an opponent's shortcomings or casting his or her stand on issues in a negative light) or to discourage a certain behavior, such as describing the negative consequences of AOD use. However, negative advertising can be used to promote a behavior, such as using pictures of starving children to encourage donations, just as positive advertisements can be used to discourage a certain behavior, such as describing the positive consequences of staying drug-free.
RT+MR6.14e warnings in advertisement    qh   ah
MR6.16.18.2e.  .  .  use of fear in advertising   qh
HN ETOH descriptor 2000.
ST fear appeals
MR6.16.20.  .  sex in advertising   qh
MR6.16.22.  .  repeated exposure advertising   qh
RT MR6.2.6 exposure to AOD ad    qh   ah
MR6.18.  advertising media   qh
BT+NA14e communication media    qh   ah
RT+ND2.10 information dissemination    qh   ah
MR6.20e.  forms of advertising   qh
HN Introduced 1995. ETOH descriptor 2000.
RT+NK document or presentation by content and format    qh   ah
MR6.20.2e.  .  advertisement   qh
HN ETOH descriptor 2000.
ST commercial
RT+NA14.6.2 broadcast media    qh   ah
+NA14.6.2.2e radio    qh   ah
MR6.20.4.  .  commercial art   qh
RT+MZ12e visual arts    qh   ah
 NA6.4e portrayal of AODU in the media    qh   ah
MR6.20.6e.  .  public service announcement   qh
HN ETOH descriptor 2000.
ST PSA
BT+NA6 message    qh   ah
MR6.20.8.  .  public poster or sign   qh
HN Introduced 2000.
BT+NR2.2 poster    qh   ah
MR6.20.8.2.  .  .  public warning sign   qh
SN Publicly posted signs warning of possible side effects associated with a certain product.
NT MN28.2.6.4e warning sign regulation    qh   ah
BT+JG10.4.4.6 dissemination of warnings    qh   ah
RT+MR6.14e warnings in advertisement    qh   ah
MR6.20.8.2.2e.  .  .  .  AOD public warning signs   qh
HN Introduced 2000.
BT+JG10.4.4.4.2 dissemination of AODE information    qh   ah
MR6.22e.  advertising effect   qh
HN ETOH descriptor 2000.
NT MR6.2.8e AOD advertising impact    qh   ah
BT+NA18 effect of communication    qh   ah
RT FR8e knowledge, attitudes, and practices    qh   ah
 MR6.8e counteradvertising    qh   ah

MR8epublic relations   qh
SN Use of publicity to create favorable public opinion for a business, government, etc. Differs from advertising in that the primary goal of advertising is the sale of a product or service.
ST publicity
NT+MQ12.12.14 sponsorship    qh   ah
 SL12.10.4 public relations (field)    qh   ah
BT+NAe communication    qh   ah
RT FR8e knowledge, attitudes, and practices    qh   ah
+JUe health care administration    qh   ah
+MP14.2 public opinion    qh   ah
 NA2.2 propaganda    qh   ah
MR8.2.  public relations campaign   qh


MSebusiness and industry   d-out   qh
HN ETOH descriptor 2000.
SN Activities concerned with the production or exchange of goods or the rendering of financial or other services to the public for profit.
ST commerce
industry
NT MQ12.12.4.6 industry funding    qh   ah
RT+MN28 business law    qh   ah
+MQ12.12.4e funding source    qh   ah
+S field, discipline, or occupation    qh   ah
+SO technology, industry, and agricultural discipline    qh   ah

MS2corporation   qh
ST business organization
commercial enterprise
company
NT MR2.6.2 corporate marketing strategy    qh   ah
BT+MG10e organization    qh   ah
RT+LR14 retail store    qh   ah
+MQ16 general concepts related to organizations    qh   ah
MS2.2.  entrepreneurship   qh
RT TT18.6 entrepreneur    qh   ah
MS2.4.  corporate policy   qh
NT+MU2.6e workplace AOD policy    qh   ah
MS2.6.  corporate behavior   qh
RT MQ12.12.14.4e corporate sponsorship    qh   ah
 MR2.6.2 corporate marketing strategy    qh   ah
MS2.8e.  corporate responsibility   qh
BT+MH6e social responsibility    qh   ah
RT+FS8e personal responsibility    qh   ah
+MN28.2.4e product advertising regulation    qh   ah
+MN28.2.6e product labeling regulation    qh   ah
 MR2.8.4.2.2.2 voluntary AOD sales agreement    qh   ah
 MR6.12 false advertising    qh   ah
MS2.10.  international corporation   qh
ST multinational corporation
MS2.12.  business partnership   qh
MS2.14.  trade association   qh
HN Introduced 1995.
SN An organization formed by companies in a particular field or industry, for the purpose of promoting their mutual interests.

MS4open and closed corporation   qh
MS4.2.  open corporation   qh
SN A company that is traded on the public markets and is required to file annual reports with the Securities and Exchange Commission.
ST publicly held corporation
MS4.4.  closed corporation   qh
SN A company with stocks that are not traded on the public market.
ST close corporation
private corporation

MS6conglomerate   qh
ST multi-industry firm
multi-market firm
RT+MS8 industry structure    qh   ah

MS8industry structure   qh
SN The way in which an overall industry is set up; how it expands.
RT MS6 conglomerate    qh   ah
+MT26.2 market structure    qh   ah
+SO4e AOD industry    qh   ah
MS8.2e.  AOD industry structure   qh
HN Introduced 2000.
MS8.2.2.  .  alcoholic beverage industry structure   qh
BT+SO4.2e alcoholic beverage industry    qh   ah
MS8.2.4.  .  tobacco industry structure   qh
BT+SO4.4 tobacco industry    qh   ah
MS8.4.  industry analysis   qh
MS8.6.  parent organization   qh
MS8.8.  subsidiary   qh
MS8.10.  merger and acquisition   qh
MS8.12.  diversification   qh
MS8.14.  horizontal integration   qh
SN The expansion of a business through the acquisition of additional divisions or other firms engaged in essentially the same stage of production of the same product (e.g., buying out the competitor).
ST horizontal expansion
MS8.16.  vertical integration   qh
SN Expansion of a business through the acquisition of more divisions or other firms engaged in earlier or later stages of production of its commodity (e.g., a brewery that buys a farm to grow its own wheat).
ST vertical expansion


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